Tourism Abbotsford Ambassador Volunteers

Barb and Jen will talk about Tourism Abbotsford’s work to bring visitors to Abbotsford by promoting and supporting community events and organizations. They’ll share how Rotary, and others, can participate to provide volunteer support to enhance local and visitor experience.

BARB: Hi! I’m Barb, Manager of Destination & Industry Development at Tourism Abbotsford and I absolutely love what I do. I work hand-in-hand with our amazing partners to spark creative ideas, build meaningful connections, and create opportunities that help our community thrive. From Sport & Event Hosting Grants to Partner Engagement and Visitor Servicing, I’m always excited to explore what’s possible. As a proud Tourism Abbotsford Ambassador, I’m passionate about fostering strong, lasting relationships and driving community spirit through imagination, strategy, and collaboration. I’m looking forward to an exciting year ahead and working together to keep Abbotsford shining bright!

JEN: Hi! I’m Jen Graham, Tourism Abbotsford’s Events & Ambassador Manager. I help make fun things happen in our community and ensure visitors feel welcome — ideally while fitting in some goat visits, bird watching, or great local coffee. You can connect with me about Tourism Abbotsford events (Canada Day, Taste of Abby & more), Ambassador programs and SuperHost training, visitor experience support, and community partnerships.When I’m not planning events, you’ll find me at Mill Lake or Willband Park bird watching, visiting a farm, or hanging out at a local café. Big ideas or small questions — I’m always happy to chat.